The multiple provocations of the richest man in the world, who expresses himself without filter on Twitter, regularly have concrete consequences, and in the first place on stock prices.

The slightest of his tweets is feverishly scrutinized by millions of people and almost systematically gives rise to articles in the press. He is a string of jokes of varying taste, provocations, and doesn't hesitate to say whatever good or bad he thinks about a company. He behaves like a troll - people online who love to provoke others and cause controversy.

The description could apply to Donald Trump. But since Twitter shut down the former US president's account, it's Elon Musk who has donned the clothes of chief influencer on Twitter. The least of his tweets collects between 150,000 and a million "likes" and is re-shared at least tens of thousands of times.

As was the case with Donald Trump, Elon Musk's social media posts are almost always very brief, often sarcastic, and have immediate consequences. On January 26, it was with a single word (“Gamestonk !!”) that he encouraged his 45 million subscribers to join the investors participating in a large stock market operation on the GameStop share, which almost brought down several hedge funds.

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